Anna Ginsburg and Sara Andreasson for 'Material World'
Selfridges department store out of London has invited animator Anna Ginsburg to direct a short film with Eventhree favorite Sara Andreasson. Titled Material World, the animation is about sustainability within the fashion scene. Material World features voice over interviews about how designers are reinventing the stigma of sustainability being associated with poor taste.
“We’ve used the illustrations to emphasise what’s being said and guide the viewer through what is quite a lot of information," explains Anna. "The drawings rest on moments that are significant through the interviews and we’re using them drawings as a fun way of informing people about a serious issue.”