Bury Me With The Lo On

Bury Me With The Lo On

Photographer Tom Gould unearthed and documented a group of Brooklyn street kids called the Lo Lifes, who had an infinity for the clothing of white, upper-class America, which started a fashion phenomenon. Tom put five years of photography and one year of design into creating Bury Me With The Lo On.

Maybe it is because we grew up in New York in the 90's that we felt an immediate connection with Bury Me With The Lo Onbut this is certainly our next pickup for the bookshelf. Published by Victory Editions, Bury Me With The Lo On is being released in a limited print run of 1,500 copies, and is now available here.

During the late-’80s, two groups of teenagers from neighboring areas of Brooklyn came together to form a boosting crew with a common goal — accumulate as much Polo Ralph Lauren as possible, by any means possible.

Known as the Lo Lifes, they dressed themselves in the finest garments stolen from every upper-class department store in the tri-state area, while living a reality that was the complete opposite of what Ralph Lauren represented.


To the authorities the Lo Lifes were criminals, but to themselves and people on the streets, their actions signified something else. They aspired to be something greater, and empowered themselves by taking something that wasn’t meant for them and making it their own.

For the past five years Lo Life founder Thirstin Howl the 3rd and photographer Tom Gould have been documenting this culture. Interviews, archival pictures, and recent portraits of key players make up the first-ever book recounting how a group of kids in Brooklyn went on to influence mainstream rap stars and birth a movement of boosters and collectors of Polo worldwide.

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Interviewed: Boom¡Badge

Interviewed: Boom¡Badge

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