We started following Boom¡Badge on Instagram a few months back and we immediately became huge admirers. Boom¡Badge's perfectly art directed photos are just as good as their clever, and inspiring word pins. We recently caught up with Boom¡Badge for a brief chat about how it all started and why they what they do.
When and how did Boom¡Badge get started?
Having both spent over 10 years in industry practicing, between us, a mix of Fashion, Graphics and Art Direction, we were seeking a new challenge. At the end of 2015, we seized the opportunity to combine our skills and pursue a venture of our own – and so BOOM!BADGE was born. It has been full steam ahead since then!
Where do you find inspiration for your Word pins?
It’s not really something we can pinpoint… We draw inspiration from all around us – the simple things that we encounter day-to-day. It could be anything from a flea market find, or a song that we love, to a pair of sneakers or conversation with our grandmothers!
Tell us a little about your process of creating a new Word pin.
The premise of the collection is quite simple – to have fun with words! Playing with their definition, placing them in various contexts and pairing them with distinguishable colours. It’s about producing a culturally relevant object that references authentic design elements whilst implementing a hint of cheeky irony. It’s saying it all without saying a thing!
Where are you based?
We are based in Glasgow, Scotland.
Do you see Boom¡Badge becoming more than just pins and patches?
It’s early days for us, so at the moment our current offering is our focus. Of course, that isn’t to say we that we don’t see the potential in what B!B could bring to the table. We are forever sharing and discussing suitable ideas – hopefully they will be something we can explore further. Ultimately for us it’s about natural progression, staying true to the brand and to ourselves. Let’s see what happens.
Your Word pins are much more premium than an average enamel pin, how did you make this choice?
As designers, quality and attention to detail have always been paramount to us. We love the collectible nature of pins, and appreciate their timeless appeal. This was something we wanted to make more of in the execution of our own pins, not only through the design but also in the materials and processes used. We want the experience of purchasing one of our pins to feel like an investment. We’d like our customers to own a piece that adds that finishing touch with the flexibility to be placed or worn on on anything and everything.
Learn more about Boom¡Badge at boombadge.com