Kaibosh Eyewear Store by Studio Snask
Studio Snask was approached by Norwegian eyewear brand and retail store Kaibosh for a rebrand, Kaibosh felt they had become a bit boring. With dialed companies like Warby Parker and Oliver Peoples leading the eyewear scene we can imagine that it'd be easy to get lost in the noise. Snask chose a different approach to a rebrand and began the process with copywriting and tone and worked backward from there.
Although Snask didn't rebrand Kaibosh in the traditional sense, they kept their logotype intact, they reworked everything from the ground up. Snask reimagined and created everything including their retail space, developed promo items and a coffee bar to create an ecosystem around the brand.