Leica Sofort

Leica Sofort

We've been big fans of the Fuji Instax for a while, but that might be changing since Leica has introduced an instant camera. Known for their ridiculously priced and meticulously hand made cameras, Leica debuted the upcoming Sofort, releasing sometime in November. Priced at $300 the Sofort is actually a competitor with the Impossible Project's 1-A. I guess Leica wasn't happy with Fuji and IP drinking their milkshake, and look how much fun these people are having in their promo video.

Kevin Cyr: Hommage

Kevin Cyr: Hommage

Peppertan

Peppertan

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