Morton Salt: 100 Years In The Making

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The iconic culinary brand, Morton Salt, hit their 100th anniversary this year and to commemorate the occasion they've updated their logo. We're happy to see Morton's didn't completely rebrand but gave a slight update to their mark, moving to a rounded-corner sans serif. In addition to the typographic changes Morton also gave a slight update to their mascot, the umbrella girl, originally added to the masthead in 1914.

BEFORE

BEFORE

AFTER

AFTER


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// This post originally appeared on Brand New, for more information visit underconsideration.com 

Stefan Bleihauer Photography

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