Neue Design Studio for the Norwegian Passport
Perhaps it is because we're in the middle of applying for Global Entry and TSA Pre-check, but wow are the passports in the USA poorly designed. Today we turn to the Norwegian Passport, possibly the epicenter of all things beautifully designed. In February 2014 the Directorate of the Police and The National Criminal Investigation Service (KRIPOS) put an open call to redesign the Norwegian Passport and Neue Design Studio won the competition. The design is arguably exactly what you'd expect for the Norwegian Passport to be, and that is a great thing.
Here is what the selecting jury said about the design: “Norwegian Landscapes” is the best concept. It illustrates the Norwegian identity as well as making sure the passport will be viewed as a document of high value. The concept is deeply rooted in Norwegian culture and will make the documents widely accepted among the population. It will remain relevant for many years to come and it has clear user benefits. The design is attractive and stylish, the colors are subtle and the abstracted landscapes are exciting. The proposed solution seems to be designed with great emphasis on the function of passports and ID cards and is immediately accepted as a document of high value. The concept is the competition’s most subtle and stylish and stands out from the competing entries. Aesthetically, the landscape motifs have achieved a very distinctive expression. The jury appreciates the simplicity of the solution.