Based on Stefan Sagmeister's ten-year exploration of happiness, The Happy Show focuses on "investigations of a series of maxims, or rules to live by". The exhibition will offer film, print, infographics, sculpture, and interactive installations that express Sagmeister's mind as he "attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals". The Happy Show opens March 20th at the Pacific Design Center in Hollywood, CA.
From the MOCA LA:
The Museum of Contemporary Art, Los Angeles presents the first Los Angeles museum exhibition of the work of graphic designer Stefan Sagmeister. The exhibition Stefan Sagmeister The Happy Show follows presentations at the Institute of Contemporary Art, University of Pennsylvania (April 4-August 12, 2012) and the Design Exchange in Toronto (January 9-March 3, 2013), and will open at MOCA Pacific Design Center on March 20-June 9, 2013. Sagmeister not only tests the boundary between art and design, but often transgesses it through his imaginative implementation of typography. The Happy Show, a thematic exhibition of film, print, infographics, sculpture, and interactive installations offers visitors the experience of walking into the designer's mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals.
Centered around the designer's ten-year exploration of happiness, this exhibition presents typographic investigations of a series of maxims, or rules to live by, originally culled from Sagmeister's diary, manifested in a variety of imaginative and interactive forms. To contextualize the maxims that appear throughout the exhibition, Sagmeister has gathered the social data of Harvard psychologists Daniel Gilbert and Steven Pinker, psychologist Jonathan Haidt, anthropologist Donald Symons, and several prominent historians. In addition to individual works, some of which have been custom-made for this exhibition, The Happy Show includes a personal narrative, as Sagmeister's individual experience is portrayed beside social data detailing the role of age, gender, race, money, and other factors that determine happiness. A 12-minute segment of the Having Guts, a feature length exploration of whether it is possible to train the mind the way we train the body, will also be on view.