Upton Belts by Wedge & Lever
In 2014 Upton Belts teamed up with creative agency Wedge & Lever to develop and build the brand from the ground up. Nearly two years later, this is one of the strongest and most robust brands aesthetics we've ever seen. Wedge & Lever meticulously considered and created every aspect Upton Belts; naming, identity, packaging, product design, brand experience, and website. We still are still in awe scrolling through Wedge & Lever's perfectly art directed photos of the Upton brand, truly inspirational. To catalog the project Wedge & Lever put together an incredible interactive case study, take a look at that here.